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Mile High Harley-Davidson®, Inc. Online
Privacy Policy
as of 07/14/2002
Who we are
This site is operated by Mile High Harley-Davidson®, Inc. for
itself and its subsidiaries and affiliates, including Harley-Davidson®
Motor Company, Buell Distribution Corporation and Buell®
Motorcycle Company (all of these subsidiaries and affiliates
are collectively referred to in this privacy policy as "Harley-Davidson/Buell").
This privacy policy applies to the practices of Mile High
Harley-Davidson, Inc. with respect to the information it collects
about you online at its Web sites, including, www.milehigh-harley.com
and planetharley.com.
Please note, Mile High Harley-Davidson®, Inc.web sites are
located in the United States and Mile High Harley-Davidson®,
Inc. may collect, store and process your personal information
in the United States or in other countries outside of the
country in which you live. The United States and/or these
countries may not offer a level of privacy protection for
your personal information as great as is offered in the country
in which you live.
The information we collect
Mile High Harley-Davidson®, Inc. collects your Customer Identifiable
Information if you visit our Web sites and wish to register,
purchase products, obtain information regarding one of our
products or services (e.g., rentals), enroll as a member in
our communities (e.g., H.O.G.®), request other information
(e.g., investor information), or otherwise communicate with
us about our offerings. "Customer Identifiable Information"
means any information relating to a natural person who can
be identified, directly or indirectly, from that information
by reference to an identification number or to one or more
factors specific to his or her physical, physiological, mental,
economic, cultural or social identity. The Customer Identifiable
Information we collect about you can include name, address,
telephone number, E-mail address, credit card number and expiration
date, password, preferred E-Commerce dealer, purchase history,
IP address, what Web sites visitors come from, which pages
are visited at this Web site, and information about online
activities that are directly linked to them. This information
may be merged with other information Mile High Harley-Davidson®,
Inc. already knows, such as whether you are the owner of a
Harley-Davidson® or Buell® motorcycle, whether you are a member
of H.O.G.® or B.R.A.G.®, whether you hold a Harley-Davidson®
Chrome Visa® card, etc., or information available from
other sources such as credit card verification and credit
services and dealers.
How we use the information
Mile High Harley-Davidson®,
Inc. will collect and use your Customer Identifiable Information
to render services to you; respond to your inquiries; market
and sell to you products, programs, and services offered by
Mile High Harley-Davidson®, Inc. and market and sell to you
Mile High Harley-Davidson®, Inc. products, programs, and services
offered by its dealers, authorized rental operators, and business
alliance companies. In addition, Mile High Harley-Davidson®,
Inc. may use Customer Identifiable Information to conduct
other legitimate business activities, such as protecting the
security of the Web sites , guarding against potential liability,
engaging in debt collection, responding to a court order or
subpoena, preventing fraud, complying with law, and complying
with a legally permitted inquiry by a government agency or
regulator.
If necessary for the purposes mentioned above, Mile
High Harley-Davidson, Inc. may transfer your Customer Identifiable
Information to third parties and these third parties may use
your Customer Identifiable Information for such purposes.
These third parties may include Harley-Davidson®/Buell®
dealers, advisors, rental operators, companies providing products
and services (such as IT systems suppliers) to Mile High Harley-Davidson®,
Inc. and, to the extent required by law, regulatory authorities
(including tax authorities). Mile High Harley-Davidson®, Inc.
also may transfer your Customer Identifiable Information to
its business alliance companies that have entered into a contract
with Mile High Harley-Davidson®, Inc. to offer, endorse, or
sponsor a Mile High Harley-Davidson®, Inc. product, program,
or service.
If the version of this Web site you are using allows you to
purchase products or services online, your Customer Identifiable
Information will be used to complete any transactions you
wish to enter into, including credit card processing and credit
checks. Your name, address, E-mail address, telephone number
and, where applicable, credit card information and purchase
details, will be shared with the participating Harley-Davidson
and/or Buell dealer who will fulfill your order. Please note
that Harley-Davidson® and Buell® dealers are independent
from Mile High Harley-Davidson®, Inc. However, the participating
dealers have agreed not to use Customer Identifiable Information
submitted in connection with an order made through this Web
site for any purpose other than the purposes identified above.
Mile High Harley-Davidson®, Inc. is in the process of
contractually requiring other third parties to whom we transfer
your Customer Identifiable Information to use your Customer
Identifiable Information only within the context of their
agreement(s) with Harley-Davidson/Buell, and only for the
purposes stated above, including direct marketing of products
or services to you. At present, however, not all third parties
are so contractually bound, and some third parties may use
your Customer Identifiable Information for other purposes.
In addition, some third parties that have received your Customer
Identifiable Information may not be required to allow you
to opt out of their use of such information for direct marketing.
In addition, in the event that all or any part of the Mile
High Harley-Davidson, Inc.corporate family is sold to a third
party, we may transfer Customer Identifiable information to
the third party buyer as part of the assets of the business.
We may share anonymous aggregated demographic and general
trend information with any third party we choose.
Our approach to data security
To prevent unauthorized access to your Customer Identifiable
Information, we have put in place physical, electronic, and
managerial procedures (including Secured Socket Layer technology
for credit card transactions). We will use various electronic
means to keep transaction information transferred over the
Web as secure as generally available transaction technology
reasonably permits.
Our commitment to children's privacy
We recognize the importance of protecting the privacy of children.
For this reason, we do not collect or maintain information
from children we know are under 13 except as permitted by
law.
Collection of information by third parties
Our Web pages may offer promotions that are sponsored by or
co-sponsored with identified third parties. By virtue of their
sponsorship, these third parties may obtain Customer Identifiable
Information that visitors voluntarily submit to participate
in the activity. We have no control over these third parties'
use of this information and we encourage you to consult their
privacy policies for more information on their privacy practices.
In addition, you should be aware that the issuer of your credit
card may also independently collect information about your
online purchase. We have no control over these third parties'
use of information. You should consult you credit card issuer's
privacy policy for more information on its privacy practices.
How to contact us
If you have questions about our Privacy Policy or its application,
please write to us at: Mile High Harley-Davidson®, Inc. 16565
E. 33rd Drive Aurora, CO 80011, Phone: 303-343-3300 FAX: 303-307-1135
/ 1- 888- 747- AHOG (2464)., or email us at
info@milehigh-harley.com
Links
To improve your Web experience, and to offer you products
in which you might be interested, we provide links to business
alliance companies, Harley-Davidson and Buell dealers, and
other third-party sites. When you click on one of these links,
you will be transferred out of our Web site and connected
to the Web site of the organization or company that you selected.
Because Mile High Harley-Davidson®, Inc. does not control these
sites (even if an affiliation exists between our Web sites
and a third party site), you are encouraged to review their
individual privacy notices. If you visit a Web site that is
linked to our sites, you should consult that site's privacy
policy before providing any Customer Identifiable Information.
Changes in practices
This Privacy Policy may change from time to time, and any
changes will be posted here. If we materially change our privacy
practices to permit us to share more information about you
than we stated we would share, or to permit disclosures of
information about you to additional types of parties, we will
take reasonable measures to inform you of these changes in
advance. You will then have a reasonable opportunity to change
your opt-out preference.
Legal Notice
A link to our Legal Notice can be found in the footer of every
page
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